“Digital design is like painting, except the paint never dries.” -Neville Brody
We live in an optical world of digital graphics. Gone are the days when written words made more sense to readers. In this modern age of gigabytes, we are evaluated on how we represent ourselves through visuals, and those perceptions either help us or hurt us.
Enterprises worldwide (Small, medium or large, the size really doesn't matter) have to constantly compete for attention and credibility and the means of expansion have by far transcended the traditional confines of a business card or a brochure website. Today, it’s about building your brand through multiple visual touch points like the signs on your building and offices, corporate and how-to videos, and the different social media pages like Twitter, LinkedIn Business, Facebook, so on and so forth. The list goes on, and it is only getting longer.
The logo is the silent ambassador of any brand, its very first impression- so its design is extremely important. When precisely executed, keeping in mind all the fundamental logo design elements and principles of the new-age, a logo is a powerful asset that your client uses to market his or her brand. However, creating a striking visual symbol for a brand is no easy job- it requires much more than just graphic design. Like any work that involves a set of specific skills, logo design requires loads of practice and experience for it to be successful- knowledge is definitely power for any graphic designer.
It’s crucial that you keep in mind all the key elements of logo designing before giving a heads up to your professional graphic designer. What elements are important when creating a logo for your business? Here’s the list:
1. Think Out-of-the-Box: A true artist doesn't fret over what has already been created in the past but rather pours his soul into creating something strikingly new out of the old. It not impossible to create something truly unique, and it is originality that appeals more than polished copies. Before you go ahead with any logo proposition, you should check it against other logos. Make sure you have confirmed that your logo isn’t accidentally infringing on other trademarks, or this could obliterate your business before it even gets started. If you are not breaking any trademarks, you should still ensure that it’s not too similar to someone else’s. The last thing you want is to make people think that your’s is a new logo design for a competitor.
2. The Beauty of Simplicity: As they say, less is more. Always. Time and again, new businesses create logos that are complex. They do this to stand out in the crowd but end up doing so for the wrong reason. The idea is to keep your logo simple, so as to make it more memorable. Think about your target audience before going ahead with a difficult design. All the more so, if it's a start-up. Your potential customers may not be aware of your latest venture yet, and to create a logo that is intricate mars your business prospects. If truth be told, none of us really have the patience to decipher the hidden codes. The trick is to think from the perspective of a consumer and not from an aspiring business pioneer while following all the key elements of logo design. The general rule of thumb for a logo is that it should be memorable enough so someone could easily draw it onto a piece of paper when prompted. Look at all the major brands of today and you will see that even the most novice artist could draw their logos. Simplicity sells because it’s what people remember. Most people will only look at the logo for less than a second when they see it before continuing on their way.
3. Creating the Right Design: Taking the brand value into account, you have to think about every aspect of the image. Your logo should be in logical concord with your enterprise offerings. Chalk out your business plan first- what is your business all about? what kind of services does it offer? Who is your target audience?- only then settle for the apt design. Bright and bold colors may grab someone's attention, but could also seem brash for the kind of industry that your company represents. Muted tones exude sophistication but could well be overlooked if you are into a more colorful profession. Every color has a different implication and can bring nuance to your message — don't fall into the trap of conveying the wrong message because of a simple brush stroke. The right color coordination, the right format, and the right design go a long way in establishing your business.
Do not expect instant success for your business, as brand marketing is a long-drawn process and demands time and patience. Lastly, hire a professional designer to get the best results. Modetra Creative is a new and exciting creative agency based in the heart of London and offers the best services in contemporary logo designing. Checkout their workfolio @ https://www.modetra.com/ourwork and avail the best offers.
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